Anupal Bains

Founder of UtileMedia, building outbound engines for B2B companies.

I started in outbound sales at HeyJobs, a Berlin-based startup, where I learned how to book meetings from cold. Today I run UtileMedia, an agency in Salzburg that builds outbound systems for B2B companies with Clay, SmartLead and HeyReach. I also coach client teams so they can run those systems on their own. I'm open to new client projects and to joining a startup team in a GTM role.

1Cohort finished, every submission gradedFrom Clay

4Builds shippedFrom Clay

41Classmates helped, marked by themFrom Clay

1Clay certificationFrom Clay

Work

Reviewed inside a cohort where it says so. Numbers are the student's.

Case study

Client project, IfW Institut für Warentest

Cold email system from zero for a testing institute

New sending accounts split across Google and Microsoft, warmup, campaign management and deliverability. It brought in 45 interested replies in the first 40 days with a bounce rate under 1 percent. The tradeoff was a slower start, because the new accounts needed warmup before any campaign could go out.

Case study

Client project, smapOne

Nine segmented campaigns for a no-code SaaS in DACH

Campaigns split across two industries and two company size bands, where every wave fed the next. In the strongest campaign, one in three replies came from a decision-maker with buying intent. The tradeoff was smaller lists per segment, but it showed quickly which segment actually worked.

Case study

Client project, mentalport

Complete outbound engine for a mental health SaaS

A full system for a post-seed SaaS selling into HR leadership across DACH, from data enrichment and LinkedIn campaigns to AI-classified and drafted replies, all logged in HubSpot with campaign and sender attribution. Since May 2026 it has handled 388 LinkedIn replies, 84 of them positive. The tradeoff is that every reply still needs human approval, even though 64 percent are negative or opt-outs,

Skill map

3 Clay use cases proven. Tap or hover one to see the proof and what it is built from.

Proof levelsCertified by ClayVerified workShared, in review

Phase 1

Crawl

Clean, scored data you can trust

1 proven

Phase 2

Walk

Automations that run without you

1 proven

Phase 3

Run

Signals and reps working the same system

1 proven

Data foundation

Reachable accounts and contacts, lower tool spend

Crawl

Grow pipeline

Outreach volume, reply rate and speed to lead

Walk

Run

Building blocks

15 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.

Sourcing2Where records come from

Enrichment3What you learn about them

Logic6What you decide

Activation2Where the decision lands

Operate2Why it keeps working

Credentials

Issued by Clay. Anyone can verify the ID.

Outbound Automation

A real build, a walkthrough and an interview, reviewed by Clay

Nov 2026 · CC-SK-6FFF0AEFVerify

Outbound Orchestration Foundations Cohort 5 diplomaOutbound Foundations

Cohort completed, every submission graded

Nov 2026 · CC-DIP-E4FC0681Verify

Skills

Levels come from graded work and certifications, not self-report

Outbound AutomationExpert

Outbound Orchestration FoundationsAdvanced

Clay 101: GTM AutomationWorking

Journey

Earned the Outbound Automation

Certification

Nov 2026

Graduated Outbound Orchestration Foundations Cohort 5

Diploma earned

Nov 2026

Returning student

Came back for another cohort

Nov 2026

Joined Clay 101: GTM Automation

Clay Cohorts

Oct 2026

First reply

Answered a classmate

Oct 2026

Joined Outbound Orchestration Foundations Cohort 5

Outbound Orchestration Foundations

Oct 2026