Outbound Automation
A real build, a walkthrough and an interview, reviewed by Clay
Oct 2026 · CC-SK-D4B0A4B0Verify
0.03% of the Clay community hold this
Laney Lui
I build GTM engines that tell your team who to go after this week, and why.
GTM engineer for early to growth stage B2B. What I build toward: your team starts every week knowing which accounts are worth their time and why, and every closed deal sharpens who you go after next. Most builds start after a team (or a founder going DIY) has plenty of tooling and no engine. I spent 18 years in enterprise sales first, so I build around what closes, and the reps actually use what I hand over. Clay coach for the Wedge program.
1Cohort finished, every submission gradedFrom Clay
6Builds shippedFrom Clay
55Classmates helped, marked by themFrom Clay
1Clay certificationFrom Clay
Skill map
3 Clay use cases proven. Tap or hover one to see the proof and what it is built from.Proof levelsCertified by ClayVerified workShared, in review
Phase 1
Crawl
Clean, scored data you can trust
1 proven
Phase 2
Walk
Automations that run without you
1 proven
Phase 3
Run
Signals and reps working the same system
1 proven
Data foundation
Reachable accounts and contacts, lower tool spend
Crawl
List buildingVerified
Proof on file
- DiplomaOutbound Orchestration Foundations Cohort 1 diplomaSep 2026
- Graded assignmentAssignment 2: Enrich your ICP ListAug 2026
Building blocks6 of 6 proven
Sourcing
- Company search and TAM
- Contact search and buying committee
Logic
- Fit and intent scoring
- Suppression and exclusions
- Lists and audience segments
Activation
- CRM writeback
Grow pipeline
Outreach volume, reply rate and speed to lead
Walk
Automated outboundCertified
Proof on file
- CertificationClay Certified, Outbound AutomationOct 2026
- DiplomaOutbound Orchestration Foundations Cohort 1 diplomaSep 2026
- Graded assignmentAssignment 4: Build your outbound engineSep 2026
- Graded assignmentAssignment 3: Write your outbound messageSep 2026
Building blocks9 of 9 proven
Sourcing
- Contact search and buying committee
Enrichment
- Contact enrichment
- AI research with Claygent
Logic
- ICP and campaign brief
- Suppression and exclusions
- Fit and intent scoring
- AI copywriting
Activation
- Outbound delivery
Operate
- Credit economics
Run
Signal-based outboundCertified
Proof on file
- CertificationClay Certified, Outbound AutomationOct 2026
Building blocks9 of 9 proven
Sourcing
- Contact search and buying committee
Enrichment
- Signals
- Contact enrichment
Logic
- Suppression and exclusions
- Fit and intent scoring
- AI copywriting
- Functions and Workflows
Activation
- Outbound delivery
Operate
- Idempotency and recovery
Building blocks
16 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.
Sourcing2Where records come from
Enrichment3What you learn about them
Logic6What you decide
Activation2Where the decision lands
Operate3Why it keeps working
Credentials
Issued by Clay. Anyone can verify the ID.
Outbound Orchestration Foundations Cohort 1 diplomaOutbound Foundations
Cohort completed, every submission graded
Sep 2026 · CC-DIP-49C980EDVerify
0.31% of the Clay community hold this
AI Skills Cohort 4
Cohort graduate, from Clay's cohort records
Graduated 5 Dec 2025
Clay 101 Cohort 27
Cohort graduate, from Clay's cohort records
Graduated 21 Oct 2025
Teams I've built for
Skills
Levels come from graded work and certifications, not self-reportOutbound AutomationExpert
Outbound Orchestration FoundationsAdvanced
Automated InboundWorking
Journey
Earned the Outbound Automation
Certification
Joined Automated Inbound
Clay Cohorts
Graduated Outbound Orchestration Foundations Cohort 1
Diploma earned
Returning student
Came back for another cohort
First reply
Answered a classmate
Joined Outbound Orchestration Foundations Cohort 1
Outbound Orchestration Foundations
